Booking Holdings

News / Technology

Priceline updates Penny AI assistant with Claude

By Linda Fox | June 3, 2026

Priceline said Claude models will support conversational reasoning and planning for its Penny AI assistant. Read More

News / Finance

OTA marketing spend creeps up despite talk of AI-driven efficiency

By Linda Fox | June 3, 2026

Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Finance

Booking Holdings’ play to keep travelers in ecosystem with AI

By Morgan Hines | April 28, 2026

The company shared strong Q1 results, AI updates and its outlook on the conflict in the Middle East. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

News / Online

Investor challenges Booking Holdings’ balance sheet, buyback strategy

By Cathy Walsh | March 9, 2026

CMF Capital sent a letter to the company’s board of directors detailing concerns about the OTA's position following its Q4 2025 earnings release. Read More

News / Technology

OTAs to hand over AI pricing policy details in US House committee investigation

By Linda Fox | March 6, 2026

The chairman of the U.S. House Oversight Committee has written to the CEOs of Booking Holdings, Expedia Group, Lyft and Uber regarding the impact of AI-driven pricing. Read More

News / Online

OTAs' marketing spend exceeded $20B in 2025

By Linda Fox | February 27, 2026

Marketing investment from the largest online travel players rose again last year. Read More

News / Online

Booking Holdings sees 20% rise in travelers booking multiple trip components

By Morgan Hines | February 18, 2026

The company also saw continued growth in both the U.S. and Asia in Q4 2025. Read More

News / Online

Kayak CEO, co-founder Steve Hafner steps down

By Morgan Hines | February 3, 2026

Kayak's current CFO and COO Peer Bueller will take the reins. Read More

News / Startups

Travel investment, acquisitions and public market plays in 2025

By Linda Fox | January 16, 2026

Funding started out strong with Perk securing $200 million, but similar large rounds were few and far between for the remainder of the year. Read More