Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Opinion / Technology

OTA moats against AI disruption may be shallower than they appear

By Christian Watts - Magpie | June 8, 2026

Christian Watts, founder and CEO of Magpie, argues that loyalty programs, unique inventory and bundling will offer less protection as travel discovery moves to AI platforms. Read More

News / Technology

PhocusWire's travel tech news briefs: Airbnb, Yotel, IHG and more...

By PhocusWire | June 5, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Inside the Philippines’ most overlooked $36B digital market

By WiT | June 5, 2026

Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus." Read More

News / Technology

Expedia Group chairman Barry Diller says AI won't replace humans

By Morgan Hines | June 5, 2026

Expedia Group is intent on pursuing AI opportunities, but the company’s chairman has expressed apprehension over the technology. Read More

News / Finance

Perk secures $300M in finance for product and technology investment

By Linda Fox | June 3, 2026

Perk said the new credit facility reflects lender confidence in its "vision and strategy." Read More

News / Technology

Priceline updates Penny AI assistant with Claude

By Linda Fox | June 3, 2026

Priceline said Claude models will support conversational reasoning and planning for its Penny AI assistant. Read More

From Our Partners / Technology

Why unified payments infrastructure could be travel's next competitive edge

By PhocusWire | June 3, 2026

Cross-border payments in travel remain fragmented and costly, but consolidated infrastructure and embedded FX may offer a smarter path forward. Read More

News / Finance

OTA marketing spend creeps up despite talk of AI-driven efficiency

By Linda Fox | June 3, 2026

Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More

News / Technology

PhocusWire's travel tech news briefs: TUI Group, Mews, CarTrawler, Sabre and more...

By PhocusWire | May 29, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Amadeus, Accenture partner on new agentic advertising platform

By Matthew Parsons | May 28, 2026

The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

From Our Partners / Online

Are you buying growth or paying for bookings you'd get anyway? What the data shows

By John Matson, Propellic | May 27, 2026

New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More

News / Online

Airbnb recruits VP of hotels amid category expansion

By Linda Fox | May 26, 2026

D’Amico previously spent 18 years at Booking.com rising to VP and managing director for EMEA. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More