Menu
Home
Latest News
AI News
In Phocus
Events
Phocuswright
About Us
Home
Hot Right Now
Brands
Airbnb
Booking.com
Expedia
Google
Tripadvisor
Vrbo
Trends
Artificial Intelligence
Marketing
Distribution
Payments
Sustainability
Revenue Management
Health
Security
Sectors
Airlines
Business Travel
Ground Transportation
Hotels
Metasearch
Online Travel Agencies
Private Accommodation
Tours and Activities
Editors' Picks
Watch
PhocusWire on YouTube
Phocuswright on YouTube
WebInTravel on YouTube
Listen
How I Got Here podcast
In Phocus podcast
Events
Webinars
The Phocuswright Conference
Phocuswright Europe
WebInTravel
PhocusWire Pulse
Welcome to Pulse
Green Light For Ground Transportation
A New Traveler Experience
Emerging Innovation
Startups In The Spotlight
Rentals On The Rise
Travel Marketing Tactics
Progress In Travel Payments
Decoding Travel Security
A New Age For Social Media
Loyalty For The Long Haul
Safer & Seamless
Diversity In Leadership
Startups
Hot 25 Travel Startups 2024
Hot 25 Travel Startups 2023
Hot 25 Startups 2022
Hot 25 Startups 2021
Hot 25 Startups 2020
Hot 25 Startups 2019
Startup Stage
Phocuswright Innovation
Company Culture
Diversity and Inclusion
In The Big Chair
PhocusWire Vitals
AI Insights
Opinion
Financial Earnings
From Our Partners
Northstar Family
BHN Group
Business Travel News
Incentive
Meetings & Conventions
The Beat
TravelAge West
TravelPulse
Travel Weekly
TravelTech Show
WebInTravel
Social Media
Opinion
/
Distribution
The hotel industry's real TikTok GO problem has nothing to do with TikTok
By Boštjan Koželj
|
June 16, 2026
Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many still lack the machine-readable infrastructure needed to compete in emerging channels.
Read More
News
/
Distribution
Hotel distribution pushes beyond traditional channels
By Cathy Walsh
|
June 10, 2026
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging.
Read More
News
/
Technology
Hotels face speed problem as video platforms reshape the booking journey
By Matthew Parsons
|
June 10, 2026
Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce.
Read More
News
/
Startups
Meet the 17 finalists of the 2026 Global Startup Pitch
By PhocusWire
|
May 29, 2026
Finalists will compete in person at Phocuswright Europe, and winners from each region will deliver showcase presentations at WiT Singapore.
Read More
News
/
Technology
Travel marketers prepare for the rise of AI agents
By Morgan Hines
|
May 28, 2026
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking.
Read More
News
/
Online
Travel operators ramp up AI spending as search and discovery behaviors shift
By Cathy Walsh
|
May 27, 2026
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns.
Read More
News
/
Technology
3 key takeaways from Google I/O 2026
By Matthew Parsons
|
May 21, 2026
New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible.
Read More
News
/
Online
Airbnb piloting creator experiences as local demand driver
By Linda Fox
|
May 20, 2026
Airbnb has seen good conversion rates from creator-led experiences following pilots.
Read More
News
/
Technology
Expedia Group expands Meta partnership amid push to connect social, booking
By Morgan Hines
|
May 19, 2026
The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its new in-app booking, a sign of the OTA's focus on growing its B2B distribution strategy.
Read More
Interview
/
Startups
Startup Stage: Globe Thrivers turns creator travel content into bookable trips
By Cathy Walsh
|
May 18, 2026
The startup is building AI-powered infrastructure that turns creator content into structured itineraries, collaborative planning and attributed bookings.
Read More
Interview
/
Startups
Gharage Ventures on why it's a good time to launch a fund
By Linda Fox
|
May 15, 2026
Gharage Ventures founding partner Lennard Niemann and general partner Darren Soh discuss their thesis-driven approach and ideal investment.
Read More
News
/
Technology
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
By Morgan Hines
|
May 12, 2026
TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation.
Read More
News
/
Technology
The Weather Company, Steller partner for travel discovery on weather.com
By Morgan Hines
|
May 6, 2026
The collaboration combines Weather Company’s scale and data with Steller’s creator-led travel video.
Read More
News
/
Technology
PhocusWire's travel tech news briefs: Omio, Mews, Spotnana and more...
By PhocusWire
|
April 17, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.
Read More
News
/
Technology
WiT Phocuswright Middle East moves to Barcelona
By PhocusWire
|
April 15, 2026
WiT Phocuswright Middle East's move to Barcelona reflects the uncertainty in the region but also allows for broader discussion and a wider range of perspectives.
Read More
More
Most Popular
Latest Stories
Most Popular
News
/
Finance
Tripadvisor to sell TheFork to American Express for $700M
News
/
Startups
Top investors in travel tech 2026
News
/
Technology
Early AI lessons, experiments at Expedia Group
Opinion
/
Technology
AI is the next productivity shock: Can travel reap the gains?
News
/
Finance
Travel community reacts as ex-Sonder CEO raises $6M for Odessia
Latest Stories
News
/
Finance
RealTime Reservation acquires STAY, targeting end-to-end guest experience
News
/
Startups
Meet the winners of the 2026 Global Startup Pitch
News
/
Technology
Bonafide, Visiting Media team up to improve hotel AI visibility
From Our Partners
/
Technology
Document compliance has a timing problem, and it's costing airlines millions
Interview
/
Online
The new rules of travel discovery in the age of AI
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright
•
The Phocuswright Conference
•
Phocuswright Europe
•
Global Startup Pitch
•
Web In Travel
•
Retail Travel