It's now sinking in to many in the sector that they have probably just been through one of the most important in the history of tours and activities.
First out of the blocks was the acquisition by Booking Holdings of technology supplier FareHarbor.
Just 24 hours later, TripAdvisor signaled its continued interest in the sector following the acquisition of Viator in 2014 with the purchase of Icelandic startup Bokun.
We had an excellent analysis on what the former story holds the market, but given the
enormity of the week in which these two developments took place, we thought it was worth giving over the latest episode of the PundIT Show to the subject.
This outing is a treat for anyone who has observed the tours and activities sector in recent years.
We get under the skin of what has motivated Booking Holdings to (finally) make its move, what is likely to happen to the models with which both it and others use; what it means for the likes of other online travel agencies (generalist and specialist) and a lot more.
Our guests are:
As always, the player below has the current episode and there's a YouTube version underneath that.
Click here for the full archive or over on BuzzSprout where you can subscribe, etc.
Video version:
The PhocusWire PundIT Show #11 - tectonics in tours and activities