Offline Travel Agency

PhocusWire's in-depth coverage of offline travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Tern launches agentic AI to boost travel advisor efficiency
News / Technology
Tern launches agentic AI to boost travel advisor efficiency
By Cathy Walsh | June 10, 2026
The technology can generate cruise proposals and draft communications for advisor approval. Read More
Perk secures $300M in finance for product and technology investment
News / Finance
Perk secures $300M in finance for product and technology investment
By Linda Fox | June 3, 2026
Perk said the new credit facility reflects lender confidence in its "vision and strategy." Read More
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
Interview / Startups
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
By Cathy Walsh | May 26, 2026
The platform matches travelers with destinations and itineraries based on psychological and personality markers. Read More
World Travel Holdings gets investment from Citation Capital
News / Distribution
World Travel Holdings gets investment from Citation Capital
By Linda Fox | May 19, 2026
World Travel Holdings, which was founded in 2005, said it generates more than $2.5 billion in annual booking volume. Read More
Startup Stage: Voyagier targets luxury travel with AI-powered trip planning and booking
Interview / Startups
Startup Stage: Voyagier targets luxury travel with AI-powered trip planning and booking
By Cathy Walsh | May 11, 2026
The early-stage startup brings together AI-powered trip planning, luxury travel advisors and booking infrastructure. Read More
Agentic commerce in travel: Who wins, who loses and what to do about it
Opinion / Technology
Agentic commerce in travel: Who wins, who loses and what to do about it
By Mario Gavira | May 11, 2026
Mario Gavira argues that travel companies face sharply different levels of exposure to agentic AI disruption, with loyalty, unique inventory and human expertise emerging as key defenses. Read More
Hospitality's tech crossroads: Staying human in an increasingly digital industry
From Our Partners / Technology
Hospitality's tech crossroads: Staying human in an increasingly digital industry
By PhocusWire | April 30, 2026
Find out how hotels and travel agencies can adopt technology without losing the human relationships at the core of hospitality. Read More
AI reshapes luxury travel—but human expertise remains essential
News / Technology
AI reshapes luxury travel—but human expertise remains essential
By Marisa Garcia | April 14, 2026
AI is reshaping luxury travel through behind-the-scenes efficiency and personalization, but human expertise and high-touch service remain central. Read More
TPConnects adds MCP layer to Iris content platform
News / Distribution
TPConnects adds MCP layer to Iris content platform
By Michael B. Baker | April 8, 2026
With its MCP layer, airline content can be turned into machine-readable protocol that is easy for AI agents and automated tools to understand. Read More
FCM's AI strategy is about guardrails, trust in corporate travel
News / Technology
FCM's AI strategy is about guardrails, trust in corporate travel
By Linda Fox | April 8, 2026
FCM's John Morhous shares how the travel management company is using AI internally as well as for its corporate travel customers. Read More
MCP vs. NDC and other challenges facing airline distribution
News / Distribution
MCP vs. NDC and other challenges facing airline distribution
By Linda Fox | March 17, 2026
Airline, intermediary and travel technology executives shared thoughts on NDC, evolution with orders and the impact of AI at UATP's Airline Distribution 2026 conference. Read More
AI is changing travel companies’ hiring mindset
News / Technology
AI is changing travel companies’ hiring mindset
By Morgan Hines | February 25, 2026
Travel industry stakeholders weigh in on how AI is changing hiring thought processes. Read More
A new age of travel selling: AI, personalization and human touch
News / Distribution
A new age of travel selling: AI, personalization and human touch
By Abby Crotty | January 26, 2026
Fora's Jake Peters and Unravel's Maarten van Pijpen discuss travel selling strategies and how both tech and humans fit in. Read More
Implementing technology in cruise and what comes next with AI
News / Technology
Implementing technology in cruise and what comes next with AI
By Abby Crotty | December 16, 2025
Cruisebound's Pierre-Olivier Lepage and Alyza's Markus Stumpe discuss AI's role in cruise and how they see the sector moving forward. Read More
Mangelaars named CEO at Travelport as Webb steps down
News / Distribution
Mangelaars named CEO at Travelport as Webb steps down
By Linda Fox | December 15, 2025
John Mangelaars who became COO and deputy CEO of Travelport in September will take over as CEO in April. Read More
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